We are very excited about the opportunity to share our wealth of knowledge of both Technology Transfer and Project Management in the Biopharmaceutical Industry. The courses will be presented at BTEC (Biomanufacturing Training and Education Center), at North Carolina State University.
"Project Management in Drug Development: Phase III to Commercialization and Beyond" will be presented on June 8-9, 2009, and July 13-14, 2009 at Room 123 of BTEC. It will focus on how to discover the right cross-functional team to ensure project success. Other items will include how to effectively communicate with internal and external stakeholders and how to prevent communication breakdowns. This course will be presented by Stephen M. Perry.
"Universal Technology Transfer Methodologies for Biopharmaceuticals" will be presented on June 15-16, 2009 and July 27-28, 2009 and will focus on how to setup a team of professionals to ensure a successful technology transfer. It will show you how to assess the feasibility, business, and regulatory impact, and how to identify necessary actions and create detailed assay and process transfer plans for your project. This course will be presented by both Stephen M. Perry and Vladimir Kostyukovsky.
While developing a marketing plan for these classes, I decided that the best course of action was to market to our large network of friends and colleagues. While a direct mail or print advertisement would have been a fantastic addition, both of these types of marketing require more lead time, are higher cost, and are not very easily tracked with respect to the leads and final outcomes they provide. In this day and age, social marketing is becoming more and more applicable. We chose a marketing plan which involved sending emails to our close friends and collegues, and also an online advertising campaign which targeted keywords and location, as well as specific websites that would have the type of membership that would be interested in our classes. I will post the results of our campaign in a few weeks when it is complete.
If you have any comments or suggestions, I'm open to feedback. Just contact me at the email listed above.
